I was a regular customer until Klaire Labs bought the formula and raised the price. I just bought 90 count of a similar product for $29.99. My old reviews: this stuff works great. It is an herb plus another formula. I take it before bed. If I wake up, which happens less now that I made some other changes, I can take one and go back to sleep in about half an hour. Before that, I was staying awake as long as two hours and sleeping fitfully. I wrote this 5 star review a year ago. Price has increased $10 for the same count since then. I will find a substitute unless price goes back to a fair price. I chose this over Cortisol Manager by Integrative Therapeutics strictly on price. Will keep shopping if the gouge continues. $29.34 in November 2017, #5.36 spring of this year; $39.99 in September this year. I can't support predatory pricing. Klaire Labs: did you know it costs 3x as much to get a new customer than to keep a current one?